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When the Light Fades - Why Europe’s legendary optics makers are suddenly under pressure!
Morning in the hunting grounds.
A first streak of light brushes the treeline; the view through the glass sharpens. For generations, this moment belonged to the greats — Swarovski, Zeiss, Schmidt & Bender — names not bought, but inherited. But something is shifting. Quietly, yet unmistakably. The old world of pure optics is under pressure — economically, technologically, emotionally. This is about more than lenses. It’s about a mindset.
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